Tours & activities by JRL Enterprises from Viator

  • Location: San Francisco, California
  • Duration: 2 hours (approx.)
From USD $65.00

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On this fun-filled historical city tour, hop aboard the Magic Bus that will transport you to 1960s San Francisco. Become a part of the Beatnik generation, see Haight-Ashbury in the Summer of Love and visit San Francisco’s Chinatown, from which eastern philosophy spread in the 1960s. Discover the iconic neighborhoods as they are now with your own eyes, and see the past come alive with retractable projection screens that cover the windows, giving you a look back in time.

Board the brightly colored Magic Bus in central San Francisco and begin your journey through time as you are transported from Union Square to Chinatown, a culturally vibrant pocket of San Francisco that is home to the largest population of Chinese in America. Chinatown was a significant part of America’s exposure to Eastern philosophies in the 1960s and beyond.

Next, visit North Beach, where you will see the City Lights bookstore. City Lights was the epicenter of profound social change in San Francisco, where many famous Beat-generation poems were published and Beatniks like Jack Kerouac hung out.

Continue your Magic Ride and watch modern San Francisco blend with the past as you travel through the Financial District and up central Market Street en route to the crossroads of Haight and Ashbury streets – the home of the Summer of Love.

After you’ve experienced the famous Haight-Ashbury district through the bus’s windows of time-altered perception, your next destination is the lush gardens of Golden Gate Park, where you’ll stop at the Conservatory of Flowers. Hear how America's largest urban park hosted the Human Be-In event in 1967 and the first Earth Day in 1970. If the weather is nice, you may join a drum circle!

The '60s-era video, music and costumed staff of the Magic Bus will have you feeling present in the past as you are immersed in one of the United States’ most memorable cultural movements. It’s not just a sightseeing tour – it’s a trip!

Recent Photos of this Tour

Schedule details

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Departure Dates:
Departure Point:
Union Square
Departure Time:
10:30am, 1:30pm
2 hours (approx.)
Return Details:
Return to original departure point

Pricing information

Click the link below to check pricing & availability on your preferred travel date. Our pricing is constantly updated to ensure you always receive the lowest price possible.

10:30am Tour
Code: AM1030

Magic Bus Sightseeing Tour departing at 10:30am

USD $65.00
Pricing details

Pricing information

The Summer of Love Magic Bus Experience

Roll Through San Francisco on This Groovy Trip

  • Live commentary on board
  • Flower for your hair
  • Small take-home gift
  • Hotel pickup and drop-off
  • Gratuities (optional)
  • No food, drinking or smoking
Additional Information:
  • Confirmation will be received at time of booking
  • Not wheelchair accessible
Voucher Info
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Local Operator Information:
Complete Operator information, including local telephone numbers at your destination, are included on your Confirmation Voucher. Our Product Managers select only the most experienced and reliable operators in each destination, removing the guesswork for you, and ensuring your peace of mind.

Cancellation Policy

If you cancel at least 7 day(s) in advance of the scheduled departure, there is no cancellation fee.
If you cancel between 3 and 6 day(s) in advance of the scheduled departure, there is a 50 percent cancellation fee.
If you cancel within 2 day(s) of the scheduled departure, there is a 100 percent cancellation fee.

Traveler Reviews

Reviewed by: Marsha R, January 2017

Oh my goodness! I was bragging about this tour, or excuse me trip, to my friends on facebook. I don't know when i have had more fun with a group of strangers. We all sang every word to every song that was played and surprisingly enough even this ole hippy learned something about that summer of love and winter of discontent. Our trip guide was over the top great I just can't say enough. Same thing for the bus driver. We were eco frindly as our bus blew bubbles instead of exhaust as we caught the attention and envy of the other tourist on the street. I am not one for city tours but this one is well worth the time and the money. Highly recommend! I plan to return to SF one day and I will again take this magical mystery tour. Betsy Griffith Mississippi

Reviewed by: Lisa M, December 2016

Best part of the entire trip.. other than Alcatraz! I highly recommend it.